SJM Job

Position: Senior Manager - Digital CRM & Analytics
Department: Corporate Brand and Marketing
Working Location: Taipa / Cotai
Post Date: 03/02/2025
Requirements: • Bachelor Degree in STEM field, ie. Applied Mathematics, Engineering, etc
• Minimum of 8 years working experience in digital marketing analytics
• Experience working with digital analytical tools
• Experience in CRM data analytics, data segmentation, and data modeling
• Excellent analytical, data management skills and knowledge of digital marketing and all of its touchpoints
• Knowledge of common internal and external data sources
• Strong knowledge on Chinese culture and internet trends
Responsibilities: • Setup and manage the tracking system, tracking codes and tagging structures on all digital marketing touchpoints and systems
• Manage and summarize data from various internal and external data sources
• Develop and manage databases, data collection systems, data analytics and other strategies that optimize all marketing touchpoints and campaigns
• Report, analyze and make recommendations for improvements of all digital marketing activities
• Develop the Digital Marketing reporting standards for regular performance tracking and evaluation
• Assist and support in brand services and marketing services of SJM project with special emphasis on developing and managing digital marketing campaign timelines along the critical path
• Work with both internal teams and external service providers to ensure smooth running and communications on all marketing projects

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