- Browse Job
- Manager - Customer Analytics
- Position
- Manager - Customer Analytics
- Department
- Customer Relationship Management
- Working Location
- Taipa / Cotai
- Post Date
- 13/11/2023
- Requirements
-
• Diploma or above in Statistics, Finance, Marketing, or Information Technology or related field preferred
• Minimum of 5 years working experience in managerial positions in Casino industry preferred
• Proven experience in data analysis and reporting; gaming industry experience is a plus
• In-depth knowledge of R, SAS, SQL are required
• Ability to analyze customer and operational data and provide insights to Management team and Investors
• Player programs in the Casino industry (CRM, Commission structure, incentive rebates, profitability of player programs)
- Responsibilities
-
• Define, build and manage customer data models and develop types of offer in batch, trigger and bounce back
• Assist to develop various data models to identify the target and potential customers and provide the right offers in which to drive up customer spending and extend their lifecycle value
• Apply statistical and data modeling to gain customer insights and drive revenue growth
• Identify business opportunities through various modeling methods and translate these opportunities into actionable solution
• Create, review, and fine tune all models and present model results to senior management after each cycle
• Review model performance and update required data points to ensure business objectives are met
• Oversee data models and analytics, correct any discrepancies on data models
• Liaise with relevant departments and identify available attributes to develop effective customer segments
• Develop analytics reports which can easily describe customer insights and drill down to key findings
• Communicate with IT periodically to ensure data and technical requirement is well supported
• Responsible to lead junior staffs in customer analytics and complex model development
