SJM Job

Position: Assistant Manager - Strategy & Communication
Department: Loyalty Marketing & Customer Relationship Management
Working Location: Taipa / Cotai
Post Date: 21/06/2023
Requirements: • Diploma or above in Gaming, Statistics, Finance, Marketing, or Information Technology or related field preferred
• Minimum of 2 years working experience in similar positions in Casino industry preferred
• Any certification related statistics preferred
• Relevant work experience is an advantage
• Good working knowledge of MS Office, SQL, SAS, Power BI, Tableau
• Proficient in both written and spoken Chinese and English
• Ability to analyze data and make recommendations
Responsibilities: • Identify opportunities to optimize the marketing strategies through analytics and observations in a productive manner
• Develop and enhance reporting techniques for business needs
• Develop dashboard and performance summary to monitor the market trend and campaign performance results
• Assist in data-mining and maintaining the database if required
• Manage Ad-hoc marketing related projects as instructed
• Interact with departments and team members, management, and contractors professionally and positively
• Performs other related duties as assigned
• Support content development and message configuration to fulfill CRM communication strategies to increase customer retention and level of loyalty
• Assist to manage the Message Distribution Calendar & plan the messaging criteria to drive patron engagement and visitation
• Work with Customer Analytics Team to create performance report to analyze the response rate of messages, patron's actions and behaviors on App to identify appropriate communication strategy and for continuous improvement on planning customer journey
• Work with IT, marketing teams and external vendors for issue fixing and required testing on all CRM communication channel
• Assist on planning MDP & CCMS enhancement for better-off customer journey in terms of trigger messages, content variables and any other related App content/functions

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