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- Manager (Marketing & Sales)
- Position
- Manager (Marketing & Sales)
- Department
- Strategic Analysis
- Working Location
- Taipa / Cotai
- Post Date
- 16/05/2024
- Requirements
-
• Minimum 5 years’ solid experience in Casino Marketing/Sales, CRM, Business Insights and related areas with proven ability to synthesize complex analysis into simple, visual, strategic insights that drive executive decisions; with at least 2 years of management experience is preferred
• Bachelor degree or above, major in Marketing, Gaming, Computer Science, Statistics, Data Science, IT or Mathematics is preferred
• Any valid professional certification for Excel, PowerPoint, MS SQL server, data mining, SAS, Tableau, PowerBI, SSRS, Python and CAD is preferred
• Experience with data, statistical, and data visualization tools: MS SQL server, data mining, SAS, Tableau, PowerBI, SSRS, Python, CAD, Excel and PowerPoint etc.
• Proficient in both written and spoken Chinese and English
• A strategic thinker with a combination of analytical, influencing, leadership and communication skills coupled with a positive, can-do attitude a must
- Responsibilities
-
• Provide Data intelligence through analysis from multiple cross functional sources to substantiate business decisions and recommendations for Marketing & Sales units
• Use the data visualization tools and techniques to generate dashboards, reports and presentations that aid in data storytelling, understanding and interpretation of trends and patterns of business importance
• Perform statistical modeling and analysis of structured and unstructured data sets to develop metrics, reports and visualizations of trends and patterns
• Conduct in-depth analysis of various areas e.g. marketing event & promotion, patron assignment, sales and customer performance to determine key drivers
• Assist business stakeholders with data analysis to identify operational improvement opportunities and resolve business issues/challenges for key strategic initiatives
• Guide and coach analysts in the team on storytelling, in-depth analysis and Insights
• Carry out other duties as assigned by Management or otherwise delegated
