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- Senior Analyst (Marketing & Sales)
- Position
- Senior Analyst (Marketing & Sales)
- Department
- Strategic Analysis
- Working Location
- Taipa / Cotai
- Post Date
- 11/09/2024
- Requirements
-
• Minimum 2 years’ analytical experience in gaming/marketing & sales area
• Bachelor degree or above, major in Marketing, Gaming, Computer Science, Statistics, Data Science, IT or Mathematics is preferred
• Knowledge of gaming marketing, CRM and structure of loyalty program is preferred
• Proficiency in analytical and data visualization tools (SAS, SQL, business intelligence tools are preferable) data mining, SAS, Tableau, PowerBI, SSRS, Python and CAD
• Proficient in both written and spoken Chinese and English
• Good knowledge of gaming business areas covering business processes and reporting with analytics
• Ability to analyze data and make recommendations
- Responsibilities
-
• Analyze business processes and performance, and provide strategic initiatives from KPIs analysis for gaming business units to optimize gaming revenue, marketing re-investment, return on investment and sales performance
• Collaborate with business partners to facilitate relevant report and dashboard creation that provides strategic insights and recommendations for key gaming business areas
• Prepare visualization and data-driven reporting for management presentation materials
• Support the development and maintenance of a holistic BI platform and data mart that enhances the analytics capability of the department
• Train and coach the analysts in both analytical and reporting skills
• Provide suggestions based on analytical results in a productive manner
• Carry out other duties as assigned by Management or otherwise delegated
