SJM Job

Position: Analyst - Customer Analytics
Department: Customer Relationship Management
Working Location: Taipa / Cotai
Post Date: 08/04/2024
Requirements: • Bachelor Degree or above in Marketing, Gaming, Statistics, Business Information System or Information Technology or related field preferred
• With working experience in similar positions in Casino industry preferred
• Player programs in the Casino industry (CRM, CDP & MDP formation, Redemption structure and rebates, structure of loyalty programs)
• Knowledge of ‘customer journey’ development and optimization
• Knowledge of CRM, MS Office, and other modeling reporting tools preferred
• Ability to analyze operational data
Responsibilities: • Assist seniors in formulating and driving the online and offline CRM strategies to maximize customer loyalty and ROI
• Provide suggestions based on analytical results in a productive manner
•Assist to identify the target and potential customers and provide the right offers in which to drive up customer spending and extend their lifecycle value
•Assist in identifying relevant data points to create an accurate and effective data models to fit business requirements
•Assist in developing analytics and operational reports using reporting tools such as SSRS, Tableau or Power BI
•Manage ad-hoc customer analytics as requested