SJM Job

Position: Assistant Manager - Loyalty Marketing
Department: Loyalty Marketing
Working Location: Taipa / Cotai
Post Date: 15/03/2024
Requirements: • Bachelor Degree or above in level in Business Studies, Management, Marketing or a related field
• Minimum of 3 years of working experience in marketing-related or customer service field
• Experience in CRM data analytics, data segmentation, and data modeling
• Excellent analytical and data management skills
• Strong Knowledge of common internal and external data sources
• Bi-lingual ability of English and Chinese
Responsibilities: • Development loyalty program including program structure, tier benefits and set up of a comprehensive and rewarding redemption program to reduce program liability and offering more choices to instill members’ loyalty
• Analyse the database including members’ profile, frequency of visit, spending pattern, redemption records, behaviour data to offer member exclusive deals and special direct offers to members
• Assist in planning and organizing special redemption events/promotions for members. This include collaboration with leased retailers and suppliers
• Collaborate with external companies, SME to offer discount or special promotions to members
• Liaise with leased retailers to opt-in and participate in the Loyalty Program including offering benefits to members, negotiation on commercial terms, contract preparation and signing, redemption process and settlement, logistics support
• Work closely with Procurement and external vendors on sourcing variety of redemption products/coupons based on customer needs and wants to ensure sufficient supply and timely delivery of inventory items
• Maintain good relationship with inventory suppliers for supply of most updated/trendy inventory products
• Develop processes/workflows for smooth redemption of points/dollars at participating outlets
• Continuously review or evaluate the Loyalty Program functional system and conduct necessary system testing
• Conducting periodic reports and consolidate customers’ feedbacks and comments to analyze the effectiveness of the loyalty marketing program/redemption, and recommend improvement actions
• Keep abreast of market insights and ongoing competitors review to strengthen loyalty marketing strategies for continuous improvement of the program
• Communicate with Marketing Services and Digital Marketing team to promote the Loyalty Program through different advertising channels
• Prepare briefing deck and manage program briefing internally for operation/supporting department, and externally for leased retail partners, suppliers and external partners and SME on the Loyalty Program and execution of direct redemptions, direct offers and promotions
• Preparing monthly cost summary and actual expenses to Finance

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